SEO Calculator

See what ranking in Google’s free results could be worth — leads, jobs won, work won, and return on your SEO spend.

See What SEO Could Be Worth

Enter your monthly SEO cost and roughly how many leads it brings once you’re ranking, plus your close rate, to see the jobs and work it could win.

SEO gets you into Google’s free results. It takes about 3–6 months to build, but then the leads keep coming without paying per click — and it compounds over time.
Roughly how many inquiries SEO brings in per month after it ramps up.
A “lead” is one inquiry or quote request. 3 out of 10 is a typical close rate.
What a typical job is worth to you.

These are rough estimates to sanity-check your marketing — real results vary by your area, the season, and how fast you follow up on leads. “Work won” is revenue, before your job costs.

Fill in the fields above to see your numbers.

How the SEO Calculator Works

  1. Enter your monthly SEO cost
  2. Enter how many leads per month SEO brings once you’re ranking
  3. Enter how many of every 10 leads turn into jobs
  4. Enter your average job value
  5. Read your cost per lead, jobs won, work won, and return-per-dollar

Examples

ScenarioLocal contractor ranking wellInput$1,000/mo · 15 leads · 3 in 10 · $3,500 jobResult4.5 jobs · $15,750 work · $15.75 back per $1
ScenarioEarly days, fewer leadsInput$1,000/mo · 6 leads · 3 in 10 · $3,500 jobResult1.8 jobs · $6,300 work · $6.30 back per $1
ScenarioStrong rankings, bigger jobsInput$1,500/mo · 25 leads · 3 in 10 · $4,000 jobResult7.5 jobs · $30,000 work · $20 back per $1

Frequently Asked Questions

How long until SEO works?

Usually 3–6 months before you see steady leads, and it keeps building from there. Unlike ads, it’s slow to start — but once you rank, the leads come in without paying for every click, and a good position tends to hold.

How do I know how many leads SEO will bring?

If you’re already doing SEO, check how many inquiries come from Google’s free (non-ad) results — your web person or Google Analytics can tell you. If you’re just starting, estimate low (5–10/month) and update the number as you climb the rankings.

SEO or Google Ads — which is better?

They work best together. Ads switch on instantly and you control the volume, but you pay per click. SEO takes months to build but then brings “free” leads that compound. Many contractors run ads while their SEO grows, then lean more on SEO over time.

Google Ads CalculatorSee what paid search could bring in while your SEO builds.Facebook Ads CalculatorCompare against cheaper, lower-intent social leads.Marketing Cost Per DayWork out the daily marketing cost to bake into your quotes.