Facebook Ads Calculator

Enter your budget and how many leads you get to see your cost per lead and what Facebook & Instagram ads could bring in — jobs, work, and your return.

See What Facebook Ads Could Bring In

Enter your monthly Facebook ad budget, how many leads you get, and your close rate to see how many jobs Facebook and Instagram ads could win you — and what each lead costs.

Facebook & Instagram ads reach homeowners who aren’t searching yet — cheaper leads, but lower intent. Great for showing off your photos and re-targeting past visitors.
How many inquiries you get (or expect) from Facebook & Instagram ads each month. The calculator works out what each one costs you.
A “lead” is one inquiry or quote request. 3 out of 10 is a typical close rate.
What a typical job is worth to you.

These are rough estimates to sanity-check your marketing — real results vary by your area, the season, and how fast you follow up on leads. “Work won” is revenue, before your job costs.

Fill in the fields above to see your numbers.

How the Facebook Ads Calculator Works

  1. Enter your monthly Facebook ad budget
  2. Enter how many leads (inquiries) you get per month
  3. Enter how many of every 10 leads turn into jobs (often lower than Google)
  4. Enter your average job value
  5. Read your cost per lead, jobs won, work won, and return-per-dollar

Examples

ScenarioPhoto-led local campaignInput$800 budget · 32 leads · 2 in 10 close · $3,500 jobResult$25/lead · 6.4 jobs · $22,400 work · $28 back per $1
ScenarioCheaper leads, lower closeInput$500 budget · 25 leads · 1 in 10 · $3,000 jobResult$20/lead · 2.5 jobs · $7,500 work · $15 back per $1
ScenarioRetargeting past visitorsInput$400 budget · 20 leads · 3 in 10 · $4,000 jobResult$20/lead · 6 jobs · $24,000 work · $60 back per $1

Frequently Asked Questions

Why are Facebook leads cheaper but close less?

On Facebook and Instagram you’re reaching homeowners while they scroll — they weren’t looking for an epoxy floor, so leads are cheaper to get but fewer turn into jobs. On Google they’re actively searching, so leads cost more but close better. That’s why the “how many of 10 become jobs” number is usually lower for Facebook.

What works best on Facebook for epoxy?

Before-and-after photos and short videos of your floors — especially metallic and flake finishes that look great in a feed. Re-targeting (showing ads to people who already visited your website) usually gets your cheapest, best-converting leads.

Is “work won” my profit?

No — it’s the total revenue of the jobs, before your costs. Use the return-per-dollar to judge the ads, then confirm each job is priced for profit with the Profit Margin Calculator.

Google Ads CalculatorCompare against higher-intent search leads.SEO CalculatorSee what ranking in Google’s free results could be worth.Profit Margin CalculatorMake sure the jobs you win are priced for profit.