Google Ads Calculator

Enter your budget and how many leads you get to see your cost per lead, the jobs and work Google Ads could win you, and your return.

See What Google Ads Could Bring In

Enter your monthly ad budget, how many leads you get, and your close rate to see how many jobs Google Ads could win you — and what each lead costs.

Google Ads puts you in front of people actively searching for epoxy floors — high intent. You pay per click, so leads cost more, but they tend to close better.
How many inquiries you get (or expect) from Google Ads each month. The calculator works out what each one costs you.
A “lead” is one inquiry or quote request. 3 out of 10 is a typical close rate.
What a typical job is worth to you.

These are rough estimates to sanity-check your marketing — real results vary by your area, the season, and how fast you follow up on leads. “Work won” is revenue, before your job costs.

Fill in the fields above to see your numbers.

How the Google Ads Calculator Works

  1. Enter your monthly Google Ads budget
  2. Enter how many leads (inquiries) you get per month
  3. Enter how many of every 10 leads turn into jobs
  4. Enter your average job value
  5. Read your cost per lead, jobs won, work won, and return-per-dollar

Examples

ScenarioGarage-floor contractorInput$1,500 budget · 30 leads · 3 in 10 close · $3,500 jobResult$50/lead · 9 jobs · $31,500 work · $21 back per $1
ScenarioSmaller test budgetInput$600 budget · 10 leads · 3 in 10 · $3,000 jobResult$60/lead · 3 jobs · $9,000 work · $15 back per $1
ScenarioCommercial focusInput$3,000 budget · 30 leads · 2 in 10 · $9,000 jobResult$100/lead · 6 jobs · $54,000 work · $18 back per $1

Frequently Asked Questions

What is “cost per lead”?

It’s what you pay in ads to get one inquiry — one person who calls or fills in your form. If you spend $1,000 and get 20 inquiries, your cost per lead is $50. Your Google Ads dashboard shows this once you’ve run ads for a while; before that, $40–80 is a reasonable starting guess for epoxy and concrete coatings.

Why does Google Ads cost more per lead than Facebook?

Because the people clicking are actively searching for “epoxy floor near me” — they want the job done now. That higher intent means they close better, so a more expensive lead is often worth more than a cheap one from somewhere people aren’t looking to buy.

Is “work won” my profit?

No — it’s revenue (the total value of the jobs). Your profit is what’s left after materials, labor, and overheads. Use the return-per-dollar figure to judge the ads themselves, then check the job is profitable with the Profit Margin Calculator.

SEO CalculatorCompare paid ads against ranking in Google’s free results.Facebook Ads CalculatorSee how cheaper, lower-intent Facebook leads stack up.Profit Margin CalculatorCheck that the jobs you win are actually priced for profit.