Epoxy Flooring Business Calculator

Work out how many jobs, quotes and inquiries your epoxy business needs each month to hit your income goal, and how far short you are now.

How Many Inquiries Does Your Business Need

Three numbers are enough: what you want to pay yourself, your average job, and the inquiries you get now. Everything else is in Fine-tune my numbers.

What you want to pay yourself.
What a typical job brings in.
Calls, forms and messages asking for a quote.
Fine-tune my numbers
Units
Insurance, vehicle, equipment, software, phone. The business overhead calculators work it out.
Not sure? The profit margin calculator works it out from a real job.
The quote follow-up tracker shows yours.
Capacity check only.
Job Value
Add the inquiries you get now to see your gap.
Jobs a Month9at about $3,000 each
Quotes a Month30winning 30% of them
Inquiries a Month50needed to hit your goal

Each inquiry is worth about $243 to you in gross profit, on your numbers.

Show the working
  1. Gross profit needed per month: $100,000 ÷ 12 + $3,000 overheads = $11,333
  2. Revenue needed: $11,333 ÷ 45% margin = $25,185
  3. Average job value: as entered = $3,000
  4. Jobs: $25,185 ÷ $3,000, rounded up = 9
  5. Quotes: 9 ÷ 30% win rate, rounded up = 30
  6. Inquiries: 30 ÷ 60% quote rate, rounded up = 50
  7. Value per inquiry: $3,000 × 45% × 30% × 60% = $243

Every figure is worked out from your own numbers. Nothing here is an industry average, a market rate or a forecast.

How the Epoxy Flooring Business Calculator Works

  1. Enter the take-home income you want each year and your average job value
  2. Enter how many inquiries you get now, per month, to see your gap
  3. Open Fine-tune my numbers to set your overheads, margin, quote and win rates and crew capacity, or to work the job value out from size and price per sq ft or m²
  4. Read the gap: the extra inquiries a month your goal needs. Open the working to see every step

Examples

ScenarioThe calculator’s own defaults, with 20 inquiries a month now (an example, not a statistic)Input$100,000 a year take-home · $3,000 average job · $3,000 a month overheads · 45% margin · 60% of inquiries quoted · 30% of quotes won · 20 inquiries nowResult9 jobs, 30 quotes and 50 inquiries a month: 30 more than now. Each inquiry is worth about $243 in gross profit

Frequently Asked Questions

Is an epoxy flooring business profitable?

It depends on three of your own numbers more than on the trade: your margin, your average job value and how many inquiries you turn into work. The calculator shows how they combine. At a 45% gross margin, a $3,000 job leaves $1,350 of gross profit to pay overheads and the owner. Change any one of the three and the number of jobs your goal needs moves with it, which is why the working is shown step by step rather than as a single verdict.

How many leads does an epoxy contractor need?

As many as your goal divided back through your own conversion rates. The calculator works out the gross profit you need each month, turns that into revenue at your margin, into jobs at your average job value, into quotes at your win rate, and into inquiries at the rate inquiries become quotes. With its default numbers that is 9 jobs, 30 quotes and 50 inquiries a month. Your answer will differ, because every input is yours.

What is a good quote win rate?

This site does not publish a benchmark, because it has none it can back up. What the calculator shows is what your own win rate is worth: every point you add cuts the quotes, and so the inquiries, your goal needs. Try your current rate, then the same inputs five points higher, and compare the inquiries figure. The quote follow-up tracker is the simplest way to measure your real rate rather than guess it.

What if I already get enough inquiries?

Then more leads are not your problem, and the calculator says so. When the inquiries you get now cover what your goal needs, the bottleneck is winning quotes or your price. Look at your win rate, your follow-up and your margin before spending anything on marketing. And if the jobs needed are more than your crew can do in a month, bigger jobs or a second crew come before more leads.

Important Notes

  • Every figure comes from the numbers you enter. Nothing here is an industry average or a market rate.
  • Jobs, quotes and inquiries are rounded up, because half a job does not exist.
  • Value per inquiry is your average job value × margin × win rate × quote rate: the gross profit one inquiry brings in on average, on your numbers.
  • The city field only goes into the WhatsApp message. It is not stored and not sent anywhere else.
Profit Margin CalculatorWork out your real gross margin from a job you have already done.Business Overhead CalculatorsAdd up what your business costs each month before you coat a floor.Google Ads CalculatorWhat a Google Ads budget could turn into in inquiries and jobs.SEO CalculatorWhat ranking in Google could be worth to your business.Marketing ROI CalculatorCheck whether what you spend on marketing pays for itself.
How to Price an Epoxy Flooring Job for a Real Profit MarginMargin and markup are never the same number for the same job. Here is how to turn a job cost into a sell price that actually protects your target margin.How to Follow Up on a QuoteDecide the follow-up before the quote goes out, make every contact worth answering, close the loop, and record every outcome so your win rate is real.Quote Follow-Up TrackerYour follow-up cadence at the top, one row per quote, a box for every contact, and the outcome and reason when it closes. At the end of the month it gives you a real win rate. Add your business name and print it.

What Can an Epoxy Flooring Business Make?

Whatever your own numbers say, and this calculator is built to show you them rather than an average. Here is one worked example, using the calculator's defaults and 20 inquiries a month now. They are an example, not a statistic. An owner who wants $100,000 a year and carries $3,000 a month of overheads needs $11,333 of gross profit every month. At a 45% margin that is $25,185 of work. At $3,000 a job (500 sq ft at $6), that is 9 jobs a month. Winning 30% of quotes means 30 quotes, and quoting 60% of inquiries means 50 inquiries. Getting 20 today, that business is 30 inquiries a month short of its goal, and each inquiry it does get is worth about $243 in gross profit.