Trade Epoxy Guides
Marketing and Sales Guides
What it costs to win the work, worked through with the same arithmetic as the rest of this site. Cost per lead, jobs won, and the point at which a channel stops paying for itself.
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How Much Should a Flooring Contractor Spend on Marketing?
There is no single right marketing budget. Once you land on a number, here is how to bake it into your day rate, job price, or square-foot rate instead of quietly eating it.
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Google Ads for Epoxy Flooring Contractors: Is It Worth It?
Contractor clicks are cheap, but fewer of them turn into a lead than you might expect. Here is what a Google Ads budget really buys, and how to know if the math works for your business.
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What’s SEO Actually Worth to a Flooring Contractor?
The SEO Calculator runs the same math as Google Ads and Facebook Ads. What differs is what a believable monthly cost, lead count, and ramp time look like for a local flooring contractor.
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Facebook & Instagram Ads for Contractors: What’s the Real Return?
Facebook and Instagram ads reach homeowners who aren’t actively searching yet: cheaper leads, lower intent, and a close rate the calculator’s own default already assumes is lower than Google’s. Here is the benchmark data to sanity-check your own numbers.
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How to Follow Up on a Quote
Decide the follow-up before the quote goes out, make every contact worth answering, close the loop, and record every outcome so your win rate is real.